Souian Chao

Souian Chao is an experienced professional currently serving as an Assistant Manager at Shinsegae International Co Ltd since March 2020, overseeing the China market for the L:A Bruket brand and acting as an associate brand manager for multiple European brands in the Korean market. Souian's extensive background includes responsibilities in e-commerce strategies, promotional planning, and operational management within various markets, including Korea's duty-free sector. Prior to this role, Souian gained valuable internship experience in business development, cross-border M&A, auditing, and communications across multiple organizations, including PwC Hong Kong and Mainland China and Zhonghua Certified Public Accountants LLP. Educational credentials include an MBA from Korea Advanced Institute of Science and Technology and the University of Toronto's Rotman School of Management, complemented by a Bachelor's degree in Finance from Sun Yat-sen University.