JB

Joyce Blazek

VP, Brand Strategy & Marketing at Shoes For Crews

Joyce Blazek has a diverse work experience spanning multiple industries and roles. Joyce currently works at Shoes For Crews as the VP of Brand Strategy & Marketing, where they oversee the Marketing Department and develops the overall brand strategy. Prior to this, they worked at Signature Systems Group as the Strategic Marketing Manager and Corporate Strategy Manager, where they formulated strategies for B2B lead generation and loyalty. Joyce also served as the Director of Strategic Consulting at Epsilon, where they helped develop integrated customer journey marketing for a Fortune 10 company. Additionally, they have experience as the Director of Strategic Initiatives at Students Standing Strong and as a Strategy Director at Brierley & Partners. Earlier in their career, they worked in marketing and corporate development roles at Michaels Stores, RadioShack Corporation, Newgistics, AV Labs, and Bear Stearns.

Joyce Blazek holds a Bachelor of Arts (BA) degree in Economics & Sociology from Harvard University. Additionally, they earned a Master of Business Administration (MBA) degree from the Texas McCombs School of Business, with a field of study in Business Administration and Management, General. In terms of certifications, Joyce obtained an Account-Based Experience (ABX) Certification from Demandbase in March 2022. Joyce also received certifications in Customer Experience: Journey Mapping and Learning Design Thinking: Lead Change in Your Organization from LinkedIn in December 2019 and November 2019, respectively.

Links

Timeline

  • VP, Brand Strategy & Marketing

    June, 2022 - present

  • Director, Strategic Planning

    April, 2021