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Derrick Auyeung

Vice President, Strategy And Business Operations at Shondaland

Derrick Auyeung is a seasoned executive with extensive experience in strategy and brand marketing. Currently serving as Vice President of Strategy and Business Operations at Shondaland since March 2022, Derrick leads growth strategies across all company properties. Previously, Derrick held senior roles at SC Johnson Lifestyle Brands, including Senior Director of Global Brand Marketing for method, where notable achievements included a 19-point increase in brand awareness. Derrick's career spans various leadership positions at method products pbc and PepsiCo, where significant contributions involved launching innovative marketing strategies and brand initiatives. Derrick holds an MBA in Marketing from the University of Michigan and a BA in Economics/Mathematics from UC Santa Barbara.

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