Senior Marketing Manager (online Affiliates)

Our Journey ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car. Their brainstorming session sparked the concept of a more rewarding way to shop, starting with the idea of earning online Cashback.

From those late-night musings emerged the ShopBack Group, now the leading shopping, rewards, and payments platform in Asia-Pacific. With over 40 million shoppers across 12 markets (and counting!), ShopBack now facilitates more than half a million transactions daily for over 20,000 online and in-store partners.

Fresh off its debut in the European market, ShopBack is on the lookout for thrill-seekers to embark on this exhilarating journey to build The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

Warning: Not for the faint-hearted. Possible side effects may include spending more on shopping (but don't worry — you earn Cashback).

Your Adventure Ahead

• Responsible for conceptualizing, designing, and executing in-app marketing campaigns. This will include customer marketing and merchant marketing campaigns.

• Customer Marketing:

• Engage with cross-functional teams to develop relevant marketing strategies to acquire, engage, and retain users

• Create a quarterly campaign plan and calendar for the local market and ensure seamless execution for these campaigns

• Merchant Marketing:

• Together with Commercial team, strategize, conceptualize, and execute campaigns that deliver ROI

• When possible, act as product marketing to create a product market fit and to promote the existing and newly developed in-app features

• Regularly review and assess campaign performances and provide actionable insights and recommendations

• Managing multiple promotional communication channels such as banners, push notification, in app notification, onsite notification, SMS, etc to cater both Customer Marketing and Merchant Marketing

Essentials to Succeed

• 5+ years of total experiences, with +2 years managerial positions in Campaign Management. Exposure to other Marketing field e.g. CRM, Growth, Social Media, Product Marketing will be a plus.
• Strong project management skills to manage a wide range of programs and meet deadlines
• Diligent, meticulous, attentive, and goal oriented
• Strong understanding of B2C and/or B2B customer needs
• Can thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables
• Strong analytical and data-driven mindset and able to deal with complex data and translate them into actionable insights
• Good organizational agility, command skills and interpersonal skills to work effectively across functions and lines of multiple business units in a global organization
• Excellent spoken and written skills in English, outstanding verbal and oral presentation skills