Rahul Chauhan

Rahul Chauhan is an accomplished professional with extensive experience in supply chain management and category development within the FMCG sector. Currently serving as Associate Director at DIRECT since October 2019, Rahul drives the operational excellence and digital transformation of E-commerce platforms while managing significant procurement and sales figures. Previously, roles include Category Head at Geant Fucom LLC and Tesco, where strategic category management and growth initiatives were implemented, as well as Category Manager at Aditya Birla Retail Limited, overseeing private label development. Rahul's career also includes foundational positions in sourcing and procurement at Reliance Retail and Future Group India. Educated at the Indian Institute of Plantation Management and Dr. B. R. Ambedkar University, Rahul holds a Post Graduate Diploma in Agribusiness and degrees in Agriculture, enhancing expertise in the industry.