Faith Li is a PhD candidate and instructor at McGill University, focusing on Principles of Marketing. With experience as a Technical Facilitator at Shorelight, Faith conducts performance analysis and data aggregation for an international team while supporting learner development. Previously, as a Research Analyst at BDC, Faith developed methods for data collection and analyzed marketing and financial trends to enhance business processes. Early career experience includes a guest recognition trainee role at The Ritz Carlton Hong Kong, emphasizing guest satisfaction and professional service. Faith holds a Doctor of Philosophy in Marketing from McGill University, a Master of Science in Big Data Marketing from The Chinese University of Hong Kong, and a Bachelor of Science in Hotel and Tourism Management from The Hong Kong Polytechnic University.