Irina Anenkova

Irina Anenkova is a professional with extensive experience in brand management, marketing, and e-commerce project leadership. Currently an alumni of the SHFT Gametech program at Shorooq Partners since April 2023, Irina is developing skills to create investment-ready Gametech startups. From December 2014 to June 2022, Irina held multiple senior marketing and management positions at PepsiCo, driving business development, brand launching, and commercial innovation, particularly in the e-commerce channel and Beverages sector. Prior experience includes significant roles at British American Tobacco, focusing on brand and trade campaign planning, and earlier positions in event management and internships in audit and editorial management. Irina holds a Master’s degree in Foreign Economic Activity from the Moscow State Institute of International Relations.