Xander Addington is an experienced data and analytics professional with a strong background in various roles across multiple companies. Currently serving as the Head of Data & Analytics at Showpo since July 2019, Xander's responsibilities include data analysis, forecasting, business case preparation, and reporting. Prior to Showpo, Xander held the position of Lead Data Analyst at Allure Media, focusing on delivering quality content for recognized brands. A background in freelance web development and IT consulting was established through self-employment, alongside a role as Senior Business Analyst for Yakimbi Group and experience as a Marketing Executive at Kantar Worldpanel. Xander holds a BSc in Physics from Durham University and has an extensive educational foundation with multiple GCSEs and A Levels.
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