Vanessa Herbert

Vanessa Herbert is a seasoned product management professional with extensive experience across various industries. Currently serving as a Product Manager at Shurtape Technologies, LLC since January 2022, Vanessa oversees the full lifecycle of product categories, specifically in Weatherization and Packaging Tape, while developing strategic multi-year growth initiatives. Prior to this, Vanessa held the position of Assistant Product Manager at Waxman Consumer Products, contributing to significant new product development and strategic planning. With a lengthy tenure at American Greetings, Vanessa progressed through various roles, managing sales planning, product marketing, and space planning, while also implementing successful marketing strategies that significantly increased sales. Vanessa's career commenced at AXIM Concrete as a Receptionist/Marketing Assistant, followed by roles in marketing communications and territory representation. Vanessa holds a Bachelor’s degree in Business Administration with a focus on Marketing from Kent State University.