Savannah Trotter

Savannah Trotter has over six years of experience in marketing and public relations. In 2021, they began working as the Marketing Manager for SightX, where they are responsible for developing and implementing a multi-channel growth marketing strategy, working cross-functionally with sales to create case studies and other high-value collateral for lead generation and nurturing, and consistently delivering B2B leads through AdWords and LinkedIn advertising campaigns.

Prior to that, Savannah was the Marketing Manager at Maize from 2018-2021, where they created digital marketing, social media, and content marketing plans for organizations in the security and technology industries.

From 2017-2018, Savannah was the Director of Marketing and Social Media for LeakTronics - Industry Leading Electronic Leak Detection Equipment and Training, where they developed a new overall branding strategy and managed product marketing for new and existing products.

In 2016, Savannah was the Territory Account Manager for ADT, where they managed the company's sales and business within a given territory in Los Angeles and completed 5 months of dedicated sales training, including CRM platforms and field experience.

Also in 2016, Savannah was a Public Relations Intern for Taylor, where they worked with public relations, digital marketing, and social media teams on large client accounts, generating social media calendars and managing multiple brand social channels.

From 2015-2016, Savannah was a Public Relations Intern for GLA Communications, where they aided in the planning and execution of the largest electronics showcase (CES 2016), created media lists, briefing books, and press materials for various media dinners and events, and constructed social media calendars, activity timelines, and multi-publication editorial calendars.

Savannah was also a Marketing Intern for Institute for Integrative Nutrition from 2015-2016, where they created a detailed backlog of email, blog, and website raw data for evaluation and worked with the marketing department for A/B testing and SEO strategy development.

In 2015, Savannah was a Public Relations Intern for David Greenberg Communications, where they oversaw client accounts, promotional recommendations, website SEO, and PR strategies, as well as developed owned content and social posts for marketing campaigns.

Finally, in 2014, Savannah was a Business and e-Commerce Intern for PAGE 2 DESIGN, where they utilized marketing and public relations strategies to raise awareness for a local brand, facilitated requests regarding product information, installation methods and upgrade options, monitored orders using a retail point of sale (POS) system, and created an inventory of all products in the design warehouse and client projects.

Savannah Trotter obtained their Associate's degree in Public Relations, Advertising, and Applied Communication from Santa Fe College in 2014. Savannah then attended the University of West Florida for Communication and Media Studies from 2014-2015. Additionally, Savannah has obtained two certifications from HubSpot: a Marketing Software Certification in January 2020 and an Agency Partner Certification in February 2019.