Ganesh Bajaj

Ganesh Bajaj is an Associate Data Scientist at Sigmoid since September 2022, specializing in the development and training of Marketing Mix Modeling (MMM) models utilizing various Machine Learning algorithms and Bayesian Statistics to predict Return on Investment (ROI) for marketing activities. This role has facilitated data-driven decision-making and optimized marketing strategies, contributing to significant revenue growth for the company. Previously, Ganesh completed an internship at The Sparks Foundation from January 2021 to February 2021, where a CNN model for face-mask detection was developed by fine-tuning the MobileNetV2 using Keras, along with a social distancing violation detector model built with OpenCV and Inception_v2. Ganesh holds a Bachelor's degree in Mechanical Engineering from the National Institute of Technology Surat (2018-2022) and completed high school education at Fergusson College and St. Joseph's High School, with additional studies at the Sinhgad Institute Of Management.