Sergio A. Aragón

Sergio A. Aragón has a strong background in digital advertising and business development. Sergio A. has held key roles in companies like Delivery Hero and SIGNA Sports United, demonstrating their expertise in retail media operations. As the Co-Founder & CEO of yieldPass, they gained experience in leadership and entrepreneurship. Prior to this, they served as the Head of Advertising Operations at ResearchGate, where they oversaw advertising strategies and operations. Throughout their career, Sergio has excelled in driving sales, developing ad products, and optimizing yield management to maximize revenue.

Sergio A. Aragón obtained their Law degree (JD) from Universidad Iberoamericana, Ciudad de México in 2005. Sergio A. then pursued a LL.M. in European Business Law from Aix-Marseille University between 2005-2006. In 2002-2003, they also participated in an Exchange Programme at the University of Deusto to further their legal studies.