Sheryl Price

Sheryl Price currently serves as the Manager of Loyalty Operations at Signet Jewelers since November 2021, where responsibilities include leading implementation strategies for customer acquisition, activation, and retention, while refining program benefits. Prior to this, Sheryl held various roles at BWH Hotel Group and Best Western Hotels & Resorts from 1993 to 2021, where notable contributions included managing national promotions that generated significant revenue growth, developing loyalty program strategies, and implementing project reporting tools to enhance productivity. Sheryl's extensive experience encompasses marketing, branding, ecommerce, and program management, demonstrating a strong track record in improving customer engagement and operational efficiency. Education includes studies at Community College from 1989 to 1991.