Cassandra Gerber

Digital Marketing Project Manager at Silverback Strategies

Cassandra Gerber has a diverse work experience spanning over a decade. Cassandra began their career as an Operations Assistant at Loyola University Chicago, where they took inventory, prepared departmental spaces, and assisted the Operations Manager. Cassandra also worked as an Events Crew member, setting up performance spaces and operating sound and light boards. Simultaneously, they served as the Jazz Ensemble Music Librarian, handling repertoire photocopying, scanning, and archiving.

In 2013, Cassandra joined the Grant Park Music Festival as a Patron Engagement Intern and later became a Patron Services Assistant, responsible for selling memberships, providing customer service, and mailing acknowledgment letters.

Afterward, they worked at Pro Financial Services, LLC as an Account Manager, where they managed disability insurance policies for high-income clients, responded to quote requests, and invoiced premiums.

Cassandra's next role was at Active Communications International, where they served as a Conference Production Manager. Their responsibilities included researching market trends, developing conference content, recruiting industry leaders as speakers, and organizing relevant site tours.

Cassandra then moved on to Rotary International as a Partnerships Program Coordinator. In this position, they conducted research on potential partners, managed budgets and reports, and provided logistical support for committee meetings.

At Cornerstone Research, Cassandra worked as a Project Administrator, assisting project teams with administrative tasks, managing calendars, and organizing meetings and events.

Following that, they joined GLIDEsf as a Development Coordinator, Direct Mail & Special Projects. In this role, they managed the Direct Mail program, relaunched and led the Digital Marketing program, and handled budgeting, creative materials, and campaign analysis.

Cassandra then joined Fresh Eyes Digital, first as a Project Success Manager and later as a Senior Project Success Manager. Cassandra drove successful project outcomes, ensuring client satisfaction and managing project timelines.

Their most recent position was as a Digital Marketing Project Manager at Silverback Strategies. Unfortunately, no specific details were available about this role.

Overall, Cassandra Gerber's work experience has provided their with a strong background in project management, communications, marketing, event planning, and administrative support.

Cassandra Gerber completed their Bachelor of Business Administration (BBA) and Bachelor of Arts (BA) in International Business and Spanish from Loyola University Chicago from 2010 to 2014. In 2012, they also studied at the John Felice Rome Center, although no specific degree or field of study was mentioned. Prior to attending university, Cassandra attended The Principia Upper School from 2006 to 2010. Additionally, they obtained Lean Six Sigma Yellow Belt Certification from the Six Sigma Global Institute in February 2020 and Lean Six Sigma White Belt Certification in December 2019.

Links

Previous companies

Loyola University Chicago logo
Cornerstone Research logo
Grant Park Music Festival logo
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Timeline

  • Digital Marketing Project Manager

    April, 2023 - present