Fernanda Honorato

Fernanda Honorato has a wealth of experience in marketing, digital account management, and commercial management. Fernanda began their career in 2009 as Marketing Manager for Littoral Hotel, where they managed the company's image, designed and produced marketing materials, and developed and managed different channels. In 2010, they took on the role of Commercial Manager at O Boticário, where they designed and implemented the marketing plan of the organization, defined marketing strategies, and managed the budget of the department. In 2016, they moved to OMD Worldwide as a SEM Analyst, and in 2018 they took on two roles, Digital Account Manager at IPG Mediabrands and Paid Media and Social Specialist at Webar Interactive. In 2020, they became Performance Marketing Senior at Agrofy, and in 2022, they were appointed Chief Marketing Officer at SIMA, where they are responsible for managing teams, external/internal area management, and working with different areas such as product, customer success, and B2C/B2B sales.

Fernanda Honorato has a diverse educational background. In 2020, they completed a Programa Ejecutivo in Metodologías Ágiles at Universidad de Palermo. From 2014 to 2015, they completed a PosGrado in Marketing Digital at FGV - Fundação Getulio Vargas. Fernanda also completed a PosGrado in Psicologia del consumidor from 2009 to 2010, a Pos Grado in Marketing de relaciones from 2008 to 2009, and Publicista and Marketera degrees from 2005 to 2008 at IESP FACULDADES. Additionally, they have obtained several certifications, including Google Ads - Measurement Certification, Google Ads Apps Certification, Google Ads Display, Google Adwords Video, Shopping ads Certification, Google Search Ads, Twitter Specialist, and YouTube Certified- Content Strategy.