Daniel Goren

Daniel Goren has a diverse work experience spanning various industries. Daniel is currently working as a Strategic Agency Account Manager at Similarweb since 2021. Prior to that, they worked as a Digital Strategy Manager at McCann Tel-Aviv Israel from January 2021 to July 2021, where they led the digital transformation of the company's clients' marketing and advertising ecosystems. Daniel successfully managed several major projects, including developing new social media and content strategies for Pepper Bank by Leumi, Go by Tnuva, EL-AL airlines, and Teva corporate.

From 2018 to 2021, Daniel held multiple roles at Lead Ogilvy. Daniel started as a Microsoft Account Manager, providing project management and coordination for all B2B marketing activities at Microsoft Israel. Daniel also tracked and analyzed marketing activity performance and provided data enrichment solutions using tools like Adobe Analytics and Power BI. Later, they became an Advertising Strategic Planner, responsible for developing marketing strategies and creative concepts for clients such as Jeep, Alfa Romeo, Dexcel Pharma, Kravitz, and Egged Tik-Tak.

Before that, Daniel worked as an Account Executive at Yehoshua\\TBWA in 2017. Daniel also had experience as the Chairman of the COLMAN Debating Society at The College of Management Academic Studies from 2014 to 2016, where they represented the college in international debating tournaments and helped the society grow and achieve success.

Daniel's early career includes working as a Tour Manager at Caspi Tours from 2012 to 2015, where they received excellent feedback and developed a successful tour for families in London. Daniel also served as a Boeing AH-64 Apache mechanic and instructor in the Israeli Air Force from 2009 to 2012, where they trained mechanics and contributed to the development of new training programs.

Overall, Daniel Goren has demonstrated expertise in digital strategy, project management, marketing, and leadership roles throughout their career, with a focus on driving transformation and achieving success for clients and organizations.

Daniel Goren pursued their Bachelor of Arts (B.A.) degree in Communication and Media Studies from 2013 to 2016 at The College of Management Academic Studies.