Will Palmer

Will Palmer is an experienced CRM and marketing professional with a solid background in B2B and eGaming sectors. Currently serving as CRM Manager at Simple Online Healthcare since November 2023, Will previously held multiple roles at THG Ingenuity, including Marketing Automation Manager and Senior eCRM Executive, where responsibilities included the development of automated lead nurture campaigns and customer journey optimization. Earlier experiences include positions as Senior CRM Executive at Betfred, focusing on retention strategies, and Business System Manager at The Appetite App, collaborating with stakeholders to enhance app development. Will holds a Bachelor's degree in Business Management from The University of Sheffield and possesses skills in tools such as Pardot, Zoho, WordPress, and Adobe Photoshop.