Gonçalo de Lacerda

Gonçalo de Lacerda's work experience begins in 2018 at Wunder Mobility, where they held various roles. Gonçalo started as a Digital Marketing Manager and successfully managed user acquisition campaigns, reaching 7 million installs in one year. Gonçalo also implemented targeted strategies to outperform target cost per acquisitions (CPAs) by 30% and increase customer lifetime values (LTVs) by 43%. Later, they became the Digital Marketing Lead, delivering over 90% of the company's sales through inbound lead generation. Gonçalo grew monthly qualified lead volume by 10 times within one year through data-driven paid media, search engine optimization (SEO), and account-based marketing. Lastly, they served as the Marketing Team Lead, leading a cross-functional team of 8 people and achieving significant revenue growth and pipeline value through reallocation of marketing resources and focusing on core product offerings.

In 2021, Gonçalo joined simpleclub as the Growth Marketing Lead, contributing to Germany's most popular digital learning platform for K-12 education. Gonçalo played a key role in personalizing the learning experience for the platform's 2 million+ users. In early 2022, they took on the position of Head of Growth at simpleclub, further leveraging their expertise in growth marketing.

Gonçalo de Lacerda holds a Bachelor of Science (BS) degree in Data Science and Business Analytics from the University of London. Gonçalo also completed the Korean Language Program, focusing on Language, Culture, and Business, at Kyung Hee University from 2017 to 2018. In addition to their formal education, Gonçalo has obtained several certifications, including the Advertising Apps Certification, Analytics Individual Qualification, Display & Video 360 Certification, Display Ads Certification, Measurement Certification, Search Ads 360 Certification, Search Ads Certification, Shopping Ads Certification, and Video Ads Certification. These certifications were obtained from various Google platforms, such as Google Ads.