Aldana Luyden

Aldana Luyden has a diverse work experience in the field of marketing and media planning. Aldana is currently working as a Brand Marketing Manager at Simplestate, where they are responsible for executing and measuring social media campaigns and marketing actions, as well as developing a comprehensive digital ecosystem strategy and forming alliances with key partners.

Before joining Simplestate, Aldana worked at Unilever as the Head of Media & Communication from May 2019 to December 2021. In this role, they led the e-commerce strategy and optimization of performance campaigns, negotiated with suppliers, and formed partnerships with major partners. Aldana also managed the advertising budget.

Prior to Unilever, Aldana worked at Havas as a Senior Media Planner for Grupo Danone. Aldana was responsible for brands such as Casancrem, Danette, Serenito, Danonino, Yogur Ser, Activia, La Serenisima Baby, Nutrilón, and Vital. Aldana'skey tasks included media planning, strategy development, and result analysis.

Aldana also gained experience as a Junior Media Planner at Starcom Mediavest Group, where they worked on Samsung's projects from April 2016 to March 2017. Earlier in their career, they worked at Quiroga Agencia de Medios in various roles including Junior Media Planner for Grupo Telecom, Assistant Planner, Media Assistant, and Assistant to Materials. Aldana'sresponsibilities involved coordinating with creative agencies and media outlets, as well as managing internal and external communications.

Aldana's work experience dates back to 2012 when they were the Head of the Communication and Advertising Department at CEMA. In this role, they facilitated communication between the Chamber and its associates, sold advertising space in the sector's magazine, and managed accounts with current and potential clients.

Overall, Aldana Luyden has built a strong background in brand marketing, media planning, e-commerce strategy, partnership management, budget management, and result analysis throughout their career.

Aldana Luyden's education history includes multiple institutions and degrees. From 2011 to 2015, Aldana attended the Fundación de Altos Estudios en Ciencias Comerciales, where they obtained a degree as a Técnica Superior en Publicidad, focusing on Estudios sobre comunicación y medios (communication and media studies). Afterwards, from 2016 to 2019, they attended the Universidad Nacional de La Matanza, where they pursued a Licenciatura en Marketing (Marketing degree). Finally, in 2020, Aldana attended Coderhouse and obtained a degree as an E-commerce Manager, though no specific field of study is mentioned.