Marco Lorenzi

Head of Marketing at Simplestream

Marco Lorenzi has over 10 years of experience in marketing and communications. In 2021, they began working as Marketing Manager for Simplestream. From 2017 to 2021, they were Marketing Manager for Deltatre, where they defined and implemented the marketing strategy for Sport Experiences, directed the campaign strategy and vision for the business unit, developed product marketing strategies, project managed and executed the whole marketing and communications strategy for flagship events, monitored and evaluated macro campaigns, created value-driven sales tools and collateral, and followed and analysed market trends. Marco also served as Social Media Manager, leading FINA's social media strategy, managing and executing budgeted digital marketing campaigns, and providing editorial and content management for NFL Game Pass Europe. From 2016 to 2017, they were Marketing Strategist for MatchDay Fantasy, and from 2013 to 2016, they were Analyst for Football Radar, where they maintained a large database of player information, delivered match previews, and analysed 1458 matches. Marco was Marketing and Communications Manager for Show Personal Training Club from 2012 to 2013, and Marketing and Communications Intern for Hellas Verona F.C. in 2012. Additionally, they were Communications Manager for Padova 21 Half Marathon in 2011. From 2004 to 2011, they worked as a Freelance Journalist for Biancoscudati.net, Il Padova, Dire, MediaPress, MediaSport, ItalPress, and Radio Padova.

Marco Lorenzi obtained a Bachelor's Degree in Sports Management, Law and Economics from Università degli Studi di Teramo from 2006 to 2009. Marco then went on to obtain a Master's Degree in Sports Management from Università degli Studi di Firenze from 2009 to 2011. In 2015, they obtained a Diploma in Digital Marketing from General Assembly. In 2021, they obtained an Inbound Marketing certification from HubSpot Academy and in 2022, they obtained an SEO certification from HubSpot Academy.

Links

Previous companies

Deltatre logo

Timeline

  • Head of Marketing

    January 1, 2023 - present

  • Marketing Manager

    June, 2021

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