Ashwin Ananth

Director, Global Enterprise Marketing at Simplilearn

Ashwin Ananth has a strong and diverse work experience in marketing and market research. Ashwin is currently serving as the Director of Global Commercial Marketing at Simplilearn. In this role, they lead the development and implementation of branded content and customized bootcamps to drive positive business outcomes.

Prior to joining Simplilearn, Ashwin worked at Udacity, where they held the positions of Senior Manager & Global Enterprise Marketing Lead and Senior Manager, India Enterprise Marketing. Ashwin played a key role in developing and executing marketing strategies to target global and Indian enterprise clients.

Before Udacity, Ashwin worked as a Senior Manager in Customer Marketing at Zycus, where they handled various customer marketing initiatives.

Ashwin also gained experience in corporate marketing as an Assistant Manager at Wipro Limited, where they played a crucial role in corporate branding and marketing campaigns.

Ashwin's career started at Penn Schoen Berland as a Senior Associate in Messaging & Communication. Ashwin led research-based engagements and delivered actionable recommendations to marketing leaders. Some notable projects included brand positioning and differentiation for RBL Bank, market entry and positioning for the American India Foundation (AIF), and pricing and messaging strategies for Harley-Davidson Street 750 in India. Ashwin was also involved in a campaign and coalition for the BJP in India.

Ashwin began their professional journey as a Market Analyst at IDC and later worked as a Research Analyst at Frost & Sullivan, gaining valuable experience in market analysis and research.

Overall, Ashwin Ananth's work experience showcases their expertise in marketing strategy, branding, customer marketing, and market research.

Ashwin Ananth has a Master of Business Administration (MBA) degree in Marketing & Strategy from the Asian Institute of Management. Ashwin also holds a Bachelor of Commerce (B.Com) degree in Accounting and Business/Management from Loyola College. In addition to their formal education, Ashwin has obtained several certifications, including the ABM Certification: Foundations Course from Demandbase, Conversational Marketing Certified from Drift, Fundamentals of Next-Gen Marketing from 6sense, Become a Chief of Staff from LinkedIn, Account-Based Marketing Foundations from LinkedIn, Ken Blanchard on Servant Leadership from LinkedIn, Command of the Message from Force Management, Reid Hoffman and Chris Yeh on Blitzscaling from LinkedIn, and Social Media Marketing: ROI from LinkedIn.

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Timeline

  • Director, Global Enterprise Marketing

    November, 2022 - present

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