Steve Baxter is a seasoned professional with over 30 years of experience in the Travel and Technology sectors. Currently serving as the Commercial Lead and Head of New Business Partnerships at Simply Business since September 2022, Baxter previously held key positions including Sales Director at Radius Insurance Solutions and Head of Business Development – Schemes & Affinities at PIB Group. As Chief Executive Officer of Columbia Global Ltd from June 2017 to May 2019, Baxter led an organization focused on mergers, acquisitions, and investments within the industry. Earlier experience includes roles as Field Sales Manager and Account Manager at Endsleigh Insurance Services Ltd, and Business Development Manager at Commercial Ltd. Baxter's educational background includes studies at Cirencester College and Thomas Keble School.