Alice Yu Yuebo 余跃波 is a seasoned marketing professional with extensive experience in various leadership roles across multiple organizations. Currently serving as the Team Lead for Partners & Industry Marketing at NCS Group, Alice has successfully spearheaded the marketing transformation and initiated the NCS Impact Forum to enhance brand thought leadership. As the Founder and President of Mama on Palette, Alice promotes mental wellness among mothers through art, growing the community to 300 members and collaborating with various institutions. Previous roles include leadership positions at Prudential Assurance Company Singapore, why innovation!, and VivaLing, where Alice excelled in content marketing, digital engagement, and market expansion. Alice's academic credentials include a Joint Master of Science in Communications from the National University of Singapore, an MBA from Quantic School of Business and Technology, and a Bachelor of Science from the National University of Singapore and The Chinese University of Hong Kong.