Dani Masi

Dani Masi is a seasoned professional with extensive experience in digital sales and eCommerce, currently serving as Senior Director of Digital Sales & eCommerce at Optus since August 2016. Dani's leadership spans various roles, including directing and optimizing eCommerce strategies and managing performance metrics in digital and omni-channel sales. Prior to Optus, Dani worked at Woolworths Supermarkets, where responsibilities included enhancing online grocery shopping experiences and managing product content. Additional experience includes marketing communications at Garmin and administrative support in marketing at Inghams Group Limited. Dani holds a Bachelor of Communications in Advertising from Western Sydney University, an MBA Micro in Strategic Thinking from La Trobe University, and various certifications in programming and design thinking.