Leslie Heying

Leslie Heying is the current Director of Communications & Community Engagement at Sioux City Community School District. Leslie has also previously served as the Executive Director at Crittenton Center.

At Crittenton Center, Leslie realigned Briar Cliff University marketing strategy with university KPIs and annual budgeting process, leading to the creation of inaugural internal communication and department specific marketing plans. Leslie also transformed Briar Cliff University marketing plan from heavy focus on traditional advertising to multi-dimensional strategy, leading to the creation of more than 100 new advertising tactics for print, radio, TV and digital in first six months. In addition, Leslie collaborated with Briar Cliff University admissions team to launch Recruit, the university’s first ever CRM platform.

During their time as primary spokesperson at Briar Cliff University, Leslie developed strong relationships with local media through timely and rapid response. Leslie also Maximized strengths and collaboration of five-person marketing team at Briar Cliff University through creation of innovative department creative hub.

Their manager is Paul Gausman, Superintendent. They are on a team with Jim Vanderloo - Director of Secondary Education & Activities, Patty Blankenship - CFO & Director of Finance, and Kim Buryanek - Associate Superintendent. Some individuals on their team include Shelby Fickett - Communications Associate, Niccole Wolken - Marketing & Communications Coordinator.