Shivani Dahiya

Shivani Dahiya is an experienced professional in CRM campaign operations and marketing, currently serving as Senior Manager at SiriusXM Canada since October 2019, where progression included roles as Manager and Analyst in Campaign Development. Prior experience includes a Marketing Manager position at Verizon, where Shivani designed marketing programs based on customer data, and collaborated with Finance to improve revenue and reduce churn. As a Database Marketing Consultant at Verizon, responsibilities involved target identification and analysis for life cycle campaigns using SQL. Previous roles also include Business Intelligence Analyst at Daiichi Sankyo, Inc., and Business Intelligence Developer at Tata Consultancy Services, focusing on performance tracking and dashboard development. Early experience included an IT Assistant position at the Petroleum Planning and Analysis Cell, where Shivani established data management frameworks. Academic qualifications include a Master of Business and Science Degree in Analytics: Data Science from Rutgers University and a Bachelor's Degree in Computer Science from the Institute of Technology and Management.