Jennifer Benincasa

Jennifer Benincasa has been working in the field of marketing for over 10 years. Jennifer started their career working for a small company, before moving to Sisense in January 2021. Jennifer has held various positions within the company, and is currently the Director of Global Field & Demand Gen Marketing.

Jennifer has been instrumental in driving pipeline and generating leads for Sisense. Jennifer has implemented various marketing programs and field events which have generated 30% of the annual pipeline. In recognition of their achievements, they were promoted to Senior Director in August 2022. In this role, they are responsible for global strategy for field marketing, corporate events, demand gen, partner marketing, and customer advocacy.

Jennifer is a recipient of the Sisense Quarterly Award and the Sisense Solutions Engineer Quarterly Partner Award. Jennifer works closely with field sales teams and ADRs to drive pipeline through field marketing and demand gen activities. This includes events, tradeshows, seminars, content for customer stories, virtual events both hosted and third party, and webinar strategy. Jennifer also works closely with ADRs globally to ensure the pipeline is progressed from Stage 0-1 to sales accepted (Stage 2). In addition to their regular duties, they also manage and maintains a $1.5M+ budget for marketing events globally.

Jennifer is a highly collaborative individual who works well with different parts of the organization to help drive pipeline. Jennifer reports on metrics to track campaign progress, measure ROI, and make

Jennifer Benincasa graduated from Saint Mary's College of California with a Bachelor of Arts in Management.

Jennifer Benincasa reports to Michele Pilgrim, Global VP, Marketing. Some of their coworkers include Sonia Emelda D. - Head of EMEA Marketing, Linda Haskell - Senior Manager, Alliance & Partner Marketing, and Erica Pearson - Senior Manager of Global Strategy.