Marie-Laure Petitdemange

Marie-Laure Petitdemange has extensive experience in eCommerce and CRM management across prominent brands in the beauty and luxury sectors. Currently, as the Senior eCommerce & CRM Manager for Sisley Paris, Marie-Laure defines business goals and acquisition budgets while overseeing eCommerce strategies and team management in Europe. Previously, as the eCommerce Digital & CRM Manager at Pierre Hermé Paris, Marie-Laure developed digital strategies and managed the migration of the eShop. Marie-Laure's experience at L'Oréal includes roles in eCommerce strategy development and omnichannel management for well-known brands like Lancôme and YSL, demonstrating a strong track record in driving sales and digital transformation. Educational qualifications include a Master of Science in Marketing from NEOMA Business School and a Bachelor's in Business Administration with a focus on International Business from Montpellier Business School.