Fiona Hilliard

Fiona Hilliard is the Content Marketing Manager at Sitecore. Fiona has over seven years' experience in content marketing, with a particular focus on travel and tourism.

Fiona started their career in content marketing at Ryanair, Europe's favourite airline. As Senior Digital Content Manager, they founded Ryanair's first blog, 'Into the Blue'. Fiona also contributed articles to the blog and managed all freelance contributors, as well as one internal content manager.

In their role as Head of Content, Fiona led a team of internal and remote contributors including freelance content writers, videographers and podcast production agencies. Fiona produced and commissioned content for Try Somewhere New, Ryanair’s multilingual travel content platform featuring articles, videos and podcasts. The platform averaged over 1.5 million visits per month. Fiona liaised with PR, Social Media, CRM and Digital Experience departments, providing content for Ryanair's owned media channels and social media platforms. Fiona also managed a 250k budget.

Fiona is an expert in content marketing, with a keen interest in travel and tourism. Her experience in managing teams of freelance contributors and commissioning content for multilingual platforms makes their an asset to any organisation.

Fiona Hilliard has a post graduate diploma in journalism and media communications from Griffith College Dublin. Fiona also has a BA Honours in German, Fiona'story, Greek and Roman Civilization from Maynooth University.

Fiona Hilliard reports to Paige O'Neill, Chief Marketing Officer. They are on a team with Sung Cho - Product Marketing Director, Commerce, Shea Gerula - Senior Field Marketing Manager, and Zina Panagopoulou - Digital Marketing Manager.