Kyla Roy

Kyla Roy is an experienced digital marketer with a robust background in managing and optimizing digital marketing campaigns across various platforms. Currently serving as a Digital Marketer at SITKA Gear since September 2020, Kyla previously held the title of Digital Marketing Manager at Pier 1, where responsibilities included managing paid search, developing annual strategies, and analyzing performance to drive growth. Prior experience includes roles at DerbySoft as a Digital Marketing Manager, where Kyla oversaw metasearch campaigns and client relationships, and Enilon as a Senior PPC Specialist, focusing on account management and campaign optimization. Educational qualifications include a Master of Science in Information Systems with a focus on Business Analytics and an MBA in Marketing, both from The University of Texas at Arlington, along with a Bachelor's degree in Economics from the University of Montana.