Jennifer Gish-Raphael

Jennifer Gish-Raphael has over 20 years of experience in marketing, with a strong focus on customer marketing strategies and programs. Jennifer is currently the Director of Customer Marketing at Skilljar, where they are responsible for implementing customer marketing strategies to retain and grow the company's install base. Prior to Skilljar, Jennifer worked at Vertex Inc. as a Sr. Manager of Customer Marketing, where they built and led the customer marketing function, including the creation of a formal customer advocacy program and community. Before that, they were the Director of Global Marketing Programs at K2, where they developed and executed global marketing strategies and plans for customer acquisition and retention. Jennifer also held the role of Director of Customer Marketing at Avalara, where they drove growth, improved customer satisfaction, and increased recurring revenue. Jennifer has also gained experience in brand strategy as a Marketing Consultant at Microsoft and held various marketing roles at Far Bank Enterprises, Buck Knives, Zak Designs, The Marketing Department, and EDC - Engineering Design Consultants. Throughout their career, Jennifer has consistently achieved impressive results, such as growing existing customer base revenue by over 35% YoY while maintaining a high retention rate.

Jennifer Gish-Raphael obtained their Bachelor of Science degree in Marketing & Communications from the University of Idaho, graduating in 2001. Jennifer also holds a certification in Foundations in Customer Education, which they obtained from Skilljar in October 2021.