Sonia Flórez

Sonia Florez is a seasoned professional in market research and consumer insights, currently serving as a Senior Research Manager at SKIM since May 2022. Prior to this role, Sonia held key positions including Consumer Insights Manager at Genomma Lab and Senior Research Manager at Ipsos, where responsibilities included managing brand health tracking and innovation research for P&G in Latin America. Earlier career experiences include roles at GfK as Assistant Research Manager. Sonia possesses a Master of Science in Marketing Research from Tilburg University and a Bachelor of Science in Marketing from Tecnológico de Monterrey, supplemented by an exchange program at Kansai Gaidai University in Japan.