Maxine Townsend

Lead Business Architect at Sky Media

Maxine Townsend has over two decades of experience in business architecture and data management, currently serving as a Lead Business Architect at Sky, where Maxine built and leads a Business Architecture team focused on data strategy and customer needs. Previously, Maxine progressed through various roles at Sky, including Senior Business Architect, Data Architect, and Enterprise Data Manager, demonstrating a strong ability to manage and enhance data-driven projects. Experience also includes positions at itelligence UK, Blueprint Management Systems, Staffordshire Police, AXA, and BAE Systems, where Maxine developed a variety of performance management and business intelligence solutions across multiple sectors. In addition to professional roles, Maxine volunteers as a Grassroots Girls Football Coach, managing a team of U8s. Maxine holds a BSc in Business Information Technology from the University of Staffordshire.

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