Reading Is Fundamental (RIF) is committed to a literate America by inspiring a passion for reading among all children, providing quality content to create impact, and engaging communities in the solution to give every child the fundamentals for success. 25 million children in the United States cannot read at a proficient level, and 65% of fourth graders read below grade level. 

As the nation's leading non-profit organization for children's literacy, RIF has provided more than 420 million books to 72 million kids in all 50 states and Puerto Rico. RIF was named the Youth Non-Profit Brand of the Year in the 2018 Harris Poll Equitrend® Study. 

To learn more about the children's literacy crisis and how you can create change with RIF, visit RIF.org.

Charity

Education

Non Profit

Reading Is Fundamental

Reading Is Fundamental's headquarters in Washington, DC, United States

Alicia Levi

Judy Cheatham

Rachel Madewell

Cammie Backus

Jodi Rubin

The Leadership Team at Reading Is Fundamental (RIF) is responsible for steering the strategic vision and overall direction of the organization. They oversee the development and implementation of initiatives aimed at promoting children's literacy, manage high-level partnerships and marketing efforts, ensure operational efficiency, and drive programmatic success. This team is crucial in fostering community engagement and maximizing the impact of RIF's mission to provide books and literacy resources to children across the United States.

Leadership Team

The Program Team at Reading Is Fundamental (RIF) is responsible for developing, implementing, and overseeing literacy programs that align with the organization's mission to foster a love of reading among children. This includes creating and distributing high-quality content, engaging with communities to drive literacy initiatives, and managing regional and national programs that ensure widespread access to books and reading resources. Through their collaborative efforts, the team works to directly address the children's literacy crisis and support the educational success of children across the United States.

Program Team

The Marketing and Partnerships team at Reading Is Fundamental (RIF) is responsible for promoting the organization’s mission and initiatives to inspire a passion for reading among children. They develop strategic partnerships with corporations, community organizations, and influencers to amplify RIF’s impact. The team manages marketing campaigns, public relations, and community engagement efforts, ensuring widespread awareness and support for RIF’s literacy programs and resources.

Marketing and Partnerships

The Development and Communications Team at Reading Is Fundamental (RIF) focuses on expanding the organization's reach and impact through strategic fundraising and public relations efforts. The team works to secure donations, manage donor databases, and cultivate relationships with stakeholders. Additionally, they coordinate communication campaigns to raise awareness about the children's literacy crisis and promote RIF's mission, mobilizing community support and engagement.

Reading Is Fundamental

Org chart

Teams

Leadership Team

Program Team

Marketing and Partnerships

Development and Communications Team

Offices

Reading Is Fundamental

Org chart

Teams

Leadership Team

Program Team

Marketing and Partnerships

Development and Communications Team

Offices

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