Alèxia Farriol Hernández

Alèxia Farriol Hernández has a diverse work experience spanning several industries. Alèxia recently joined Smadex as a Programmatic Campaign Analyst in November 2022. Prior to that, from January 2019 to April 2022, they worked at BY LIA JEWELS as a Digital Marketing Manager, where they were responsible for defining and executing the e-commerce strategy, implementing actions to increase repeat purchases and average order value, and using CRO techniques to improve KPIs. Alèxia also monitored KPIs regularly using Google Analytics and CRM platforms and supervised campaigns and creatives for Google Ads, Facebook, and Instagram Ads.

From May 2017 to May 2018, Alèxia worked at Restopolitan as the Marketing Manager España. Alèxia managed specific projects in Spain, created a customer referral program, developed CRM campaigns, defined KPIs, conducted A/B tests, and translated and adapted marketing messages. Prior to this role, from November 2015 to May 2017, they worked as a Marketing Specialist at Restopolitan, focusing on translation, adaptation of communication materials, and monitoring Spanish market KPIs.

In 2015, Alèxia held various positions. Alèxia worked as a Spanish language teacher for foreign students at Acadèmia Avanç from August 2015 to March 2016. Alèxia also worked as a Team Leader and Pier Agent at Intercruises Shoreside and Port Services from April 2015 to September 2015. Additionally, they worked as a French Translator at Oi Real Estate.

Alèxia'searliest known work experience was as a Spanish Teacher at Lycée Marie Laurencin from October 2012 to June 2013.

Alèxia Farriol Hernández's education history is as follows:

Alèxia obtained a Master's degree in Marketing y comercio digital from EAE Business School, where they attended from 2018 to 2019.

Prior to that, they pursued a Postgraduate course in Marketing, Gestión de Eventos y Protocolo at UPF Barcelona School of Management for the duration of 2016 to 2017.

Alèxia'sundergraduate studies were completed at Universitat Autònoma de Barcelona, where they earned a Bachelor's degree in Traducción e Interpretación. Alèxia attended this university from 2010 to 2015.

In addition to their formal education, Alèxia Farriol Hernández holds a certification in Google Data Analytics, which they obtained in September 2022 from Coursera.