Kwan T. Loh

Throughout his career, Kwan has worked to protect and enforce some of the world’s most valuable brands. Known for his attention to detail, thoughtfulness, and collaborative approach, Kwan provides practical trademark advice based not only upon the law, but also on broader strategic business considerations that are unique to every client’s case.

In his trademark prosecution practice, Kwan regularly handles a wide range of matters across the trademark life cycle. Additionally, drawing on more than 10 years of litigation experience, he is able to proactively identify and counsel on potential points of contention, mitigating risks and unnecessary costs for his clients.

As a solicitor, Kwan focuses on trademark clearance, filing and prosecuting trademark applications with the Canadian Intellectual Property Office, and trademark portfolio strategy and management in Canada and around the world. Kwan also advises on IP-related contracts including licenses, assignments and other commercial agreements.

When it comes to litigation, Kwan is experienced in handling complex trademark disputes, including appearances before the Federal Court and Federal Court of Appeal on trademark infringement, descriptiveness and genericism claims, and matters of confusion relating to foreign language trademarks in Canada. He also has a successful track record appearing before the Trademarks Office on trademark opposition and summary cancellation proceedings.

Kwan’s clients span a wide variety of fields, including high-tech companies, internet companies, industrial manufacturers, online retailers, food and beverage companies, financial institutions, and hospitality companies, and from a wide variety of backgrounds, ranging from local start-up companies to multinational conglomerates. With a reputation as “thoroughly experienced in his field” (WTR 1000, 2020), Kwan is described as “responsive, organized, creative, and very easy to work with”, and clients have complimented his ability to work through issues and find creative ways to achieve business objectives (WTR 1000, 2021).

Kwan is comfortable communicating in Mandarin and has the ability to converse in Cantonese. This proficiency is an asset in working with clients who operate within the internationally-driven business community of the modern era.