Rommel John Santos is an accomplished professional with extensive experience in analytics and data engineering. Currently serving as Assistant Vice-President and Center Head of Geo Analytics at Smart Communications, Inc. since August 2017, Rommel specializes in various analytics domains including customer, network, trade, retail, product, and go-to-market analytics. Previous roles include Senior Manager - Analytics at Smart Communications, Professional Services Technical Consultant at Teradata, ETL/Data Architect at Xcellink Pte Ltd, and Senior Database Engineer at Infor. Rommel's early career includes positions at HP Asia Pacific Ltd., Equitable Data Center Inc., and a part-time instructor role. Rommel holds a BS in Electronics and Communications Engineering from the University of Santo Tomas.