Itay Oved

Itay Oved is a seasoned marketing professional currently serving as the Senior Manager of Growth at SmartBear since March 2023, focusing on self-service and Product-Led Growth. Prior to this role, Itay was the Head of Marketing at Aspecto from January 2021 to March 2023, overseeing comprehensive marketing strategies and execution until the company was acquired by SmartBear. Itay's experience also includes positions as Marketing Operations Manager at ControlUp and Marketing Automation Manager at University of the People, where contributions involved developing automated marketing campaigns and ensuring operational efficiency. Additionally, Itay has experience as a Media Analyst at HIRO Media and served as a Reinforcement Commander in the Israel Defense Forces. Itay holds a Bachelor's degree in Business Administration and Management with a focus on Marketing from Reichman University, completed in 2020.