Prashant Lakhotia

Prashant Lakhotia has a diverse range of work experience in the field of marketing and digital strategy. Prashant currently holds the position of Manager - CRM | Retention & Revenue at SmartCoin Financials, where they are responsible for managing customer relationship management and driving revenue growth.

Prior to their current role, Prashant worked as a Senior Digital Strategist - CRM | App Retention & Marketing at Phablecare. During their time there, they developed monthly strategies to enhance user engagement, retention, and app revenue. Prashant also created various user journeys and utilized the Martech platform MoEngage to segment users and generate relevant ideas.

Before joining Phablecare, Prashant served as a Product Marketer at Kutuki, where they focused on paid user acquisition activities and executed strategies for app engagement and retention. Prashant utilized tools such as MoEngage, AppTweak, RankMath, Google Keyword Planner, Jira, and Adwords as part of their marketing stack.

Prashant also gained experience as the Head of Social Media at Neil Patel Digital India, where they established processes, plans, and strategies for the social media vertical. Prashant successfully managed social media for multiple clients and collaborated with content writers and designers to bring creative ideas to life.

Additionally, Prashant worked as a Senior Account Executive - Digital at J. Walter Thompson Worldwide, where they managed digital branding for Britannia Industries Limited. Prashant planned and executed several notable campaigns and oversaw the day-to-day operations and commercials for the Biscuit Portfolio.

Prashant's earlier roles include serving as a Digital Marketing Specialist at Changing Tree, where they managed social media marketing and executed Google and Facebook ad campaigns. Prashant also worked as a Digital Marketing Consultant at Amplifium, where they planned and executed lead generation campaigns for clients in various industries.

Prashant began their career as a Marketing Associate at BeeWise Labs Pvt Ltd.

Overall, Prashant Lakhotia has demonstrated a strong skillset in digital strategy, CRM, customer retention, and revenue generation throughout their career in the marketing industry.

Prashant Lakhotia completed their Bachelor's Degree in Computer Software Engineering from NIIT University from the years 2012 to 2016. In 2023, they attended Stoa for the General Management Program (GMP). Additionally, they obtained several certifications, including "Learning the Basics of Branding" from LinkedIn in September 2017, "Web Application Architectures" from Coursera in June 2014, "Calculus: Single Variable" from Coursera in April 2013, and "AdWords Search" from Google in December 2016. Prashant also obtained a certification in Python from Rice University, although specific details about the month and year are not provided.