Bill Bassett

Bill has a long history of success in medical devices, health platforms, and digital health. He has held marketing roles with Bristol-Myers-Squibb, Philips, Complia Health, and Health Recovery Solutions, and several connected health start-ups. His experience spans commercial and consumer healthcare. He has developed and launched integrated mobile health solutions targeting providers, payors, and consumers. He has overseen the launch of new mHealth and population health solutions. He served as the corporate spokesperson appearing on the Oprah Winfrey Show. He has crafted the go-to-market strategy for remote patient monitoring solutions. His extensive network includes customer relationships and contracts with Kindred, CHS, McKesson, Medline, 3M, Amedisys, and IBM, among many others. He has served in senior marketing roles at four digital health platform companies and launched health management programs with Cerner, Allscripts, Meditech, Honeywell, and Decision Health. His work with health platforms includes extensive experience in predictive modeling and AI.

Bill was named one of the Top 100 Marketers in the US by Advertising Age, he received Gold and Bronze Medals awarded by the Medical Marketing Association, served on the Board of the National Association of Home Care and Hospice, and was Chairman of the Home Care Technology Association. He has written numerous published articles on population health, Medicaid expansion and churn, home health technology and innovation, patient revenue enhancement programs, post-acute care, and predictive modeling to reduce hospitalizations. Bill is a data-driven marketer, balanced by immersive customer interactions. He has built multiple brands and understands the power of a magical customer experience to drive recurring revenue growth. Perhaps most of all, he has a keen interest in improving patient care in the home and other settings outside of the hospital and knows first-hand the value of remote patient monitoring.