Gaby Arora

Gaby Arora is a seasoned marketing professional with extensive experience in content strategy and digital marketing. Currently serving as a Senior Content Strategist at Smartsheet since May 2023, prior roles include Content Marketing Manager at Brandfolder by Smartsheet and Technical Marketing Manager at Lennox International. Gaby's expertise encompasses strategic planning, integrated marketing communication, vendor relationship management, and the development of sales enablement tools. Significant accomplishments include launching high-impact marketing campaigns that generated notable media impressions, enhancing customer journeys through digital strategies, and pioneering processes for project management. Gaby holds a Master’s Degree in Marketing from Naveen Jindal School of Management at UT Dallas and a Bachelor’s Degree in Strategic Communication from the University of North Texas.