Product Marketing Manager

We’re a 12+ year-old company that’s profitable, self-funded, growing, and crazy fun! 

Come grow with us!

When you process over 2.5 billion address lookups a day, you can start to feel pretty good about yourself. But that’s just the beginning of where we’re going as a company. 

The same can be said for our product marketing – we've got a lot of things hoppin' but need additional expertise in product messaging, value propositions, audience identification, buyer journeys, competitive landscapes, and brand awareness. 

If you love spreading great messaging across multiple marketing channels, you better get here quickly!

Our culture is all about creating, building, helping, and collaborating with energy and excitement. We want to enjoy our time together by being outward toward others, giving appropriate effort and mastering our respective crafts, and by doing lots of fun things together. 

** This is an onsite, non-remote position in our Orem, UT office. **

What you’ll do: 

• Have fun! Enjoy interacting with our customers and your coworkers.

• Gain in-depth knowledge and understanding of assigned products.

• Identify target audiences and key roles for assigned products, and build associated buyer personas.

• Identify industry verticals to target for lead generation.

• Create value propositions and messaging for each target audience and vertical market.

• Create marketing content for assigned products including: web pages and articles, whitepapers, slide decks, case studies, ebooks, webinars, ads, videos, etc.

• Create sales enablement tools.

• Identify, prepare for, and attend trade shows relevant to your assigned products.

• Track KPIs to determine the effectiveness of outreach and regularly report on results.

• Regularly inform the marketing team of emerging marketing strategies and trends.

• Maintain unity and consistency in Smarty brand image and messaging.

• Ensure alignment of marketing efforts with overall company objectives.

• Stay current on the market and the competitive landscape for assigned products.

Who you are:

• Bachelor's degree in marketing, business, or related industry experience.

• You have at least 3 years of experience in a product marketing role.

• You have a creative mindset and like having fun.

• Comfortable presenting to large groups.

• You have a knack for using data to demonstrate the effectiveness of your campaigns.

• Excellent writing and verbal communication skills.

• You’re not afraid to step out of your usual role and help where needed.

Compensation, Benefits, and Perks:

• Competitive compensation (DOE).

• 100% paid health, dental and basic life insurance premiums (includes family coverage).

• Generous PTO benefits that increase with tenure.

• 401K retirement plan with matching.

• Ongoing training for professional and career development.

• Great workplace and the tools to accomplish the work.

• Drinks, snacks, team building activities and lunches.

• In-office chiropractic services.

• Many other perks, including periodic company retreats and trips to very fun places.

Apply:

• If you meet these qualifications, please apply through this link: https://smarty.bamboohr.com/careers

• For more information about the company, please visit us at https://www.smarty.com/

We are an Equal Opportunity Employer and we require all candidates (that receive and accept employment offers) to complete a background check.