SMG
Emma Dean currently serves as the Chief Operations Officer at SMG since August 2020, having previously held the role of Capability & People Development Director. Prior to this, Emma Dean had an extensive career at Capture from October 2009 to August 2020, where responsibilities progressed from Client Associate to Group Client Director. In these roles, Emma Dean focused on senior client management, campaign planning, and execution in a fast-paced marketing agency environment. Earlier experience includes a position as a Drama Specialist - Activity Leader at ISIS Education and Travel in mid-2009. Emma Dean holds a BA in English and Theatre Studies from Royal Holloway, University of London, earned between 2006 and 2009, and completed GCSE and A levels at Invicta Grammar School from 1999 to 2006.
SMG
1 followers
SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK. After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands. Through working together with both brands and retailers to reach shoppers, we achieve transformative results.