Krista Sparkes

Krista Sparkes has extensive experience in sales management and business development, currently serving as Sales Management at Smoker Craft, Inc. since December 2018, where responsibilities include oversight of revenue generation, strategic direction for the sales team, and network optimization for brands like StarCraft and Sylvan. Prior to this role, Krista was Vice President of Sales for North America at BRP's Marine Division, managing over $350 million in sales operations and achieving significant growth during tenure. Additional roles at BRP involved strategic sales direction and innovative market strategies, including the successful launch of new product lines and optimization of dealer networks. Krista's background highlights a proven track record of leadership, sales strategy development, and operational excellence in the marine and powersports industries.