Sofia Pensotti is an experienced Ad Operations Specialist currently working at Smoot since February 2024. Previously, Sofia held various roles at Canela Media from September 2020 to January 2024, including Campaign Manager Team Leader and Senior Campaign Manager, focusing on the implementation, analysis, optimization, and monitoring of programmatic campaigns across multiple DSPs and PMPs. Before Canela Media, Sofia worked as a Senior Campaign Manager at Entravision Digital from March 2019 to September 2020, where responsibilities included optimizing campaigns in various formats and supporting sales teams. Earlier in their career, Sofia served as a Campaign Manager at Headway from May 2017 to March 2019, specializing in programmatic display and video campaigns. Sofia holds a Licentiate in Advertising from Universidad de Palermo, obtained in 2017, and completed a distinguished secondary education program at Instituto Juan Bautista Berthier.
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