Thomas Buysse

Thomas Buysse has a diverse work experience spanning several industries. Thomas currently works as a Marketing Account Executive at SMS Holdings, where they focus on copywriting and B2B marketing. Their responsibilities include content development, email marketing, Salesforce/Pardot campaigns, RFP proposal preparation, website development, and reaching niche industries in need of cleaning and maintenance programs for large installations.

Prior to this, Thomas served as a Strategic Copywriter at Sovereign Sportsman Solutions. In this role, they assisted the marketing and RFP teams in communicating the right messages to engage action and increase outdoor involvement. S3 develops technology systems for state and provincial agencies to allow individuals to purchase licenses and outdoor products, as well as promoting outdoor opportunities through marketing CRM.

Before joining Sovereign Sportsman Solutions, Thomas was the Publisher and President of Fourth Seacoast Publishing Co. for over 14 years. Thomas also held the position of Vice President of Sales & Marketing at the same company from 1992 to 2007. Additionally, they served as the Midwest Sales Manager at Fourth Seacoast Publishing Co. from 1983 to 1992.

Thomas's earlier experience includes working as a News/Sports/Features Reporter at the Detroit Free Press from 1981 to 1987, and as a Computer Programmer at Ford Motor Company Glass Division from 1982 to 1983.

Overall, Thomas Buysse has a strong background in marketing, sales, publishing, and journalism, with expertise in copywriting, content development, and promoting outdoor pursuits.

Thomas Buysse obtained a B.S. in Computer Science from the University of Detroit Mercy from 1979 to 1983. Thomas later pursued a Master of Business Administration (MBA) degree from the same institution, completing it in 1987. In terms of additional certifications, Thomas obtained a LinkedIn Skill Assessment for Google Ads and a LinkedIn Skill Assessment for SEO in January 2021. Thomas also earned a Content Marketing certification from HubSpot Academy in January 2021, as well as a Social Media Certification from the same institution in December 2020.