Sinead Byrne

European Marketing Director at Smyths Toys Superstores

Sinead Byrne has a diverse and extensive work experience. Sinead started their career as a Marketing Executive at Musgrave in 2001. Sinead then joined Dairygold Consumer Foods as a Product Manager for the Spreads and Fresh Dairy portfolio from 2003 to 2006. Sinead then became the Marketing Manager at Hickeys Pharmacies, where they were responsible for the marketing function for the Pharmacy Group, including brand and retail strategy, training, and promotional campaigns. Sinead worked at Hickeys Pharmacies from 2006 to 2009. After that, they joined Sony Ireland as a Retail Activation & Digital Marketing Manager, where they managed a team and was in charge of marketing consumer electronic products. Sinead received positive feedback from customers during a strategic partnership survey. From 2014 to early 2016, Sinead worked at The Walt Disney Company as a Commercial Manager for Ireland and later as the Marketing Manager for Ireland. Sinead'sresponsibilities included managing commercial and marketing activities. In 2016, Sinead joined Smyths Toys Superstores as the European Marketing Director.

Sinead Byrne obtained a Diploma in Event Management & PR from Independent Colleges in 2009-2010. Sinead then pursued a Bachelor of Business Studies degree and achieved a 2.1 in Dublin City University from 1997-2001. In March 2012, they received an Excel Level 2 Certificate from IACT.

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Timeline

  • European Marketing Director

    April, 2016 - present