Diana Maksimova is an experienced AR Project Manager at Snap Inc. since September 2020, specializing in generative AI projects and managing partnerships, notably leading the successful Coca-Cola collaboration for the Gen AI Dreams project, which increased revenue by 50%. Previously, Diana served as Production Manager and Lead Production Manager, creating a partnership strategy that resulted in over 170 successful collaborations with major brands, generating billions of impressions. Diana's career includes roles at PlayCanvas and AI Factory, where responsibilities included engaging with executives during acquisition negotiations, directing large production teams, and optimizing performance analytics. Diana holds a Bachelor’s degree in Public Relations, Advertising, and Applied Communication from the Higher School of Economics.