Takeshi Tawarada

Takeshi Tawarada possesses extensive expertise in digital marketing and analytics, with a current role as Research & Insights Lead at Snap Inc. since January 2018, where responsibilities encompass Augmented Reality and attention research. Previous roles at Snap Inc. include Ads Research and Insights Lead and Marketing Science Partner. Prior experience at Mindshare involved managing digital analytics for high-budget campaigns and creating ETL automation processes using tools like Power BI and SQL. Additional roles include Analytics Manager at HLK, where Takeshi was responsible for digital campaign optimization, and Social Media Coordinator at Garrow Media LLC, focusing on social media strategy and execution. Takeshi earned a Bachelor of Science in Biopsychology, Cognition, and Neuroscience from the University of Michigan.