Snap  Inc.  is a  camera  company.  They believe  that  reinventing  the camera  represents  their  greatest  opportunity  to  improve  the  way that  people  live  and communicate.  They  contribute  to human  progress  by  empowering  people  to  express themselves, live in the moment, learn about the world, and have fun together.

Their flagship product, Snapchat, is a camera application that helps people communicate visually with friends and family through short videos and images called Snaps. By opening directly to the camera, they empower users to express themselves instantly. Snaps are deleted by default, so there is less pressure to look pretty or perfect when creating and sending images on Snapchat. By reducing the friction typically associated with creating and sharing content, Snapchat has become one of the most used cameras in the world. In the way that the flashing cursor became the starting point for most products on desktop computers, they believe the camera screen will be the starting point for most products on smartphones. This is because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard. Given the magnitude of this opportunity, they invest heavily and take big risks in an attempt to create innovative and differentiated camera products that are better able to reflect and improve our life experiences.

Snapchat is Snap Inc’s core mobile device application and contains five distinct tabs, complemented by additional tools that function outside of the application. With a breadth of visual communication and content experiences available within the application, Snapchatters can interact with all five, or a subset of those five tabs. The five tabs are: Camera, Communication, Snap Map, Stories, and Spotlight.

The Camera is the starting point for creation in Snapchat. Snapchat opens directly to the Camera, making it easy to create a Snap and send it to friends. Snap’s augmented reality, or AR, capabilities within the Camera allow for creativity and self-expression. They offer millions of Lenses, created by both Snap and the community, along with creative tools and licensed music and audio clips, which make it easy for people to personalize and contextualize their Snaps. 

Communication allows users to send Snaps to friends collectively or individually, through their ephemeral, efficient messaging architecture. 

Snap Map is a live and highly personalized map that allows Snapchatters to connect with friends and explore what is going on in their local area. Snap Map makes it easy to locate nearby friends who choose to share their location, view a heatmap of recent Snaps posted to Our Story by location, and locate local businesses.

Stories feature content from a Snapchatter’s friends, our community, and content partners. Friends Stories allow community members to express themselves in narrative form through photos and videos, shown in chronological order, to their friends. 

Spotlight is a way to broadly share user-generated content with the entire Snapchat community. Snapchat surfaces the most entertaining Snaps from the community all in one place, which becomes tailored to each Snapchatter overtime based on their preferences and favorites. The Trending page allows Snapchatters to discover and engage with popular topics and genres.

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Evan Spiegel

Ajit Mohan

Alex Edelsburg

Abdulla al Dabbagh

Josh Ober

Julien Bousquet

Maeve Delahunt

Krista Jackson

Paurush Sharma

Alyssa Silverberg

Clare Nash

Vincent Pagnard-Jourdan

Saurabh Gupta

Josh Siegel

Carolina Arguelles Navas

Haldun Kayali

Jim Higgins

Patrick Harris

Ali Rana

Eitan Pilipski

Robert Murphy

Colleen DeCourcy

Betsy Kenny Lack

Scott Withycombe

Derek Andersen

Michael O'Sullivan

Julie Henderson

The Content and Creative team at Snap is responsible for curating, developing, and managing the wide array of content and creative tools available across Snapchat's various features. This team works to enhance user engagement by stimulating creativity, refining content strategies, and fostering partnerships with creators. Key functions include content ranking, creator development, editorial oversight, and the integration of innovative technologies like augmented reality. They also manage community support and moderation to ensure a positive and dynamic user experience, while developing tailored marketing campaigns that spotlight trending topics and user-generated content.

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